Users will soon have a new feature that allows them to lessen the amount of AI-made media appearing in their feeds. This initiative comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global launch. This advancement comes amid a increase in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for substandard, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its app labeled as AI-generated. Collectively, more than 100 m media items are added to the service daily, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the content preference feature in the app and selecting “AI-generated content”. Other topics that currently be modified under the filter encompass news, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines require users to tag lifelike AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth add an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for experts and organizations to produce learning resources about ethical AI use. This program will assist non-profit groups specializing in training computer science.
Moderation Strategy
The platform has defended its safety measures, during discussion over proposals to lay off hundreds of content moderators in the UK. TikTok is planning to cut hundreds of positions in its content moderation team in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable process content quickly.”